Bali Tourism Promotion Budget Reduced for 2009

Less Money and a More Selective Approach to Promoting Tourism on the Cards for Bali in 2009.

Bali News: Bali Tourism Promotion Budget Reduced for 2009
(12/20/2008) The Bali Tourism Authority (BTA) has revealed that Bali will have only Rp. 4 billion (US$360,000) for tourism promotion in 2009, 20% less than the Rp. 5 billion allocated in 2008.

Bali officials are blaming the reduced promotional budget on the worsening global financial crisis and the need to prioritize spending on health services and poverty eradication.

The move to curtail promotional funding has been labeled as "unwise" by the Bali Chairman of the Association of Indonesian Tour and Travel Agents (ASITA), Al Purwa. Purwa told The Jakarta Post that, in fact, the government needs to increase promotional budgets to counteract the expected downturn in tourism markets in 2009: "Promotions are a necessity regardless of the given economic conditions. In a time of financial crisis, we must strengthen promotional efforts and not weaken them."

Purwa also warned that his members were reporting cancellations and reduced levels of new bookings for the coming year.

The Chief of the BTA, I Gede Nurjaya, said he remained optimistic that a 2.1 million target for foreign visitors was achievable for 2009. He explained that total, higher than the 1.9 million plus visitors expected to be in hand by the end of 2008, will be achieved through targeted promotions; coordinated visits by the press, travel agents and foreign officials; and cooperative programs with international airlines flying to Bali.

Quoted separately in Beritabali.com, Nurjaya said promotional efforts would be reduced in "markets deemed to not have great potential such as Russia" and instead see marketing concentrated on more promising markets such as Japan, Australia, China and India.

The total budget of the BTA is Rp. 6 billion (US$540,500) with two-thirds of that amount dedicated to promotional activities and the remaining one-third for the daily operations of his office.

Bali International Triathlon

Bali International Triathlon, LLC has opened registration for the 2nd Annual Bali International Triathlon to be held on the island of Bali on June 29, 2008 at Jimbaran Bay, Bali.

The Olympic distance course, consisting of a 1.5 kilometer swim in the warm waters of Jimbaran Bay, a 40 kilometer bike course through the Nusa Dua area, and a 10 kilometer run through Jimbaran Village ending with a beach finish, will provide participating athletes with both a challenging and scenic race. As with last year's event, athletes can compete in both individual age group categories or through three-person relay teams. A 5 kilometer "Fun Run" will also take place through Jimbaran Village.

Four Seasons Resort at Jimbaran Bay, one of the leading race sponsors, is offering a prize package consisting of a seven day, six night stay in one of their world famous luxury villas for both the overall first male and first female finishers. Four Seasons Resort will also provide a pre-race athlete reception and dinner as well as post-race food for athletes. Awards will also be given to the first three triathlon finishers in each age group category, and the top male and female finishers of the 5K Fun Run. All triathletes will be provided with high quality race T-shirts, entrance to the pre-race party, and unique finisher's award handcrafted by local Balinese artists.

"Our goal is to repeat the huge success of last year's inaugural triathlon. In the process, we hope to promote tourism on the island and provide a quality race that will attract both professional and top age group athletes," says Robb Strom, one of the principals involved in the organization of the race. Race organizers also include Brennan Lindner of Generic Events in Los Angeles, and Bali Discovery Tours in Bali.

Participating athletes are expected to come from all over the world to take advantage of this unique destination race. While in Bali, they can take advantage of the wide range of activities available, including scuba diving, elephant riding, white water river rafting, parasailing, and jet skiing. Bali is famous for its spa properties, and athletes will once again be treated to post-race massage by local Balinese therapists.

Special hotel and tour packages for athletes and their families can be arranged by contacting Bali Discovery Tours.

Balinese Moments - An Exhibition by Ventje

Bali's Casa Iseabo - Gallery of Contemporary Art will host an exhibition of paintings depicting Balinese life by Ventje S.

With inspiration drawn from the daily life and spiritual practice of the Balinese, Ventje's paintings reflect his deep love of the Island and its people. Colorful, realistic and rich in detail - Ventje's works reveal a spiritual understanding of the Balinese drawn from months dedicated to sitting and careful observation in a Denpasar market or roaming the rice fields of Bali.

Born in Jakarta of Manadonese parentage, Ventje has spent the past 42 years living and painting in Bali.

Despite enjoying a world wide audience for his artwork, the current exhibition will be Ventje's first solo exhibition in Bali and only his second internationally, the first of which held in the Maison de France, Phnom Penh, Cambodia in 1971. Working traditionally with oil paints on canvas for his larger composition, Ventje employs a special technique of layering oils, creating an exciting visual effect in his smaller works. The exhibition also includes a number of large black pen sketches on paper that depict daily life in Bali.

Casa Iseabo

Casa Iseabo is located in Seminyak in Bali and was established to provide an international platform for Balinese and Indonesian artists. The gallery works with artists who share a fierce commitment to their artistic vision, whatever the medium; whether hand-sculptured stone or wood, glass, painting, bronze and iron, marble, weaving, batik design, paintings or drawings.

The exhibition, "Balinese Moments" runs untils January 31, 2008.

For more information contact Susana Archibald at telephone ++62-(0) 81805503193.

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